丁丁的个人空间

阅读(1787) 评论(1)

丁丁发表于 2009-05-19 03:30:35

卫报获悉，在布什政权的最后几个月中，美国民主党和共和党的一批高级成员曾两次率团前往中国。其目的是通过秘密的幕后谈判，来争取一项中美就共同应对气候变化进行合作的协议。参与该行动的成员包括现任白宫科学顾 ..
阅读全文...

利益共享式的广告是MySpace等社会化媒体的盈利之道

阅读(4261) 评论(2)

丁丁发表于 2007-03-29 00:36:39

我至今一直对Adsense广告持批判态度，但还是承认它应有的价值。Adsense是一个分布式的，利益共享的广告系统。它代表了利用内容盈利的新模式。而缺少类似模式的MySpace，即便是现在社会化媒体的核心力量，即使它的流量增 ..
阅读全文...

US Internet companies' top 10 mistakes in China (3)

阅读(6693) 评论(0)

丁丁发表于 2007-03-12 13:53:48

(Read part1 and part2 of this article) 7. Passive and gentleman-style v.s. proactive and mandatory market promotion American style marketing strategy is to focus on establishing brands (such as using outdoor ad sign). It’s hard to pull the market forward in that way. Chinese websites ..
阅读全文...

US Internet companies' top 10 mistakes in China (2)

阅读(5787) 评论(0)

丁丁发表于 2007-03-04 10:15:36

previous part 1 3. Long term strategies v.s. Quick wins US websites always have a long term plan. They spend lots of money on all kinds of useless marketing research and paperwork. They also plan for the many years in the future, do strategy, and set budget. It’s not easy to change after a ..
阅读全文...

US Internet companies' top 10 mistakes in China (1)

阅读(12369) 评论(8)

丁丁发表于 2007-02-28 15:49:57

Our college textbooks are filled with the case studies of Ebay, Amazon, Yahoo, and Google. The few translated internet books displayed in the bookstore are also full of successful US websites stories about how user friendly their product is and how advance their technologies are. However, we ..
阅读全文...